[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.haris.cz\/cile-a-znovu-cile\/#Article","mainEntityOfPage":"https:\/\/www.haris.cz\/cile-a-znovu-cile\/","headline":"C\u00edle a znovu c\u00edle","name":"C\u00edle a znovu c\u00edle","description":"Nevyhnete se jim, pl\u00e1nov\u00e1n\u00ed pat\u0159\u00ed k\u00a0podnik\u00e1n\u00ed stejn\u011b jako k\u00a0jin\u00fdm \u010dinnostem, chcete-li aby va\u0161e pr\u00e1ce byla hodnotn\u00e1 a zam\u011b\u0159en\u00e1 spr\u00e1vn\u00fdm sm\u011brem, nakonec v\u017edy skon\u010d\u00edte u n\u011bjak\u00e9","datePublished":"2017-09-25","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.haris.cz\/author\/#Person","name":"","url":"https:\/\/www.haris.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3163b56da0fbe010a5181dcf7396b9bd721056c768c8d190d293b864efe53fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"haris.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.haris.cz\/wp-content\/uploads\/img_a301540_w1937_t1511626143.jpg","url":"https:\/\/www.haris.cz\/wp-content\/uploads\/img_a301540_w1937_t1511626143.jpg","height":0,"width":0},"url":"https:\/\/www.haris.cz\/cile-a-znovu-cile\/","wordCount":447,"articleBody":"Nevyhnete se jim, pl\u00e1nov\u00e1n\u00ed pat\u0159\u00ed k\u00a0podnik\u00e1n\u00ed stejn\u011b jako k\u00a0jin\u00fdm \u010dinnostem, chcete-li aby va\u0161e pr\u00e1ce byla hodnotn\u00e1 a zam\u011b\u0159en\u00e1 spr\u00e1vn\u00fdm sm\u011brem, nakonec v\u017edy skon\u010d\u00edte u n\u011bjak\u00e9 formy pl\u00e1nov\u00e1n\u00ed.V\u00a0tomto p\u0159\u00edpad\u011b je lep\u0161\u00ed se vzd\u00e1t a rovnou se za\u010d\u00edt u\u010dit pl\u00e1novat, proto\u017ee \u010d\u00edm d\u0159\u00edve za\u010dnete, t\u00edm d\u0159\u00edve si na to zvyknete a nebudete to muset \u0159e\u0161it pozd\u011bji, jeliko\u017e to budete muset za\u010d\u00edt \u0159e\u0161it. Pracovat bez pl\u00e1nu prost\u011b nejde.\tFinan\u010dn\u00ed c\u00edle–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dnes u\u017e se od nich odch\u00e1z\u00ed, jeliko\u017e a\u010dkoli n\u00e1m jde v\u00a0prvn\u00ed \u0159ad\u011b o v\u00fdd\u011blek, jejich sledov\u00e1n\u00ed nen\u00ed relevantn\u00ed.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u011bt\u0161inou se st\u00e1v\u00e1, \u017ee p\u0159i dosahov\u00e1n\u00ed finan\u010dn\u00edch c\u00edl\u016f zanedb\u00e1me ostatn\u00ed \u010d\u00e1sti firmy a ta kv\u016fli tomu ch\u0159adne a upad\u00e1.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tento syst\u00e9m by u\u017e tedy m\u011bl b\u00fdt v\u00a0dne\u0161n\u00ed dob\u011b p\u0159ekon\u00e1n, p\u011btiletka u\u017e selhala, tak bychom se k\u00a0n\u00ed vracet nem\u011bli–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jen pro p\u0159edstavu, m\u011b\u0159\u00ed\/m\u011b\u0159ilo se zdeZiskovost a rentabilita, Likvidita, Zadlu\u017eenost, N\u00e1kladovost, Aktivita, Produktivita, Postaven\u00ed podniku na finan\u010dn\u00edm trhu\tMarketingov\u00e9 c\u00edle–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00a0v\u011bt\u0161iny se zam\u011b\u0159ujeme pr\u00e1v\u011b na n\u011b, jsou t\u00edm, co by n\u00e1s m\u011blo prov\u00e1d\u011bt sv\u011btem podnik\u00e1n\u00ed, \u0159\u00edkaj\u00ed n\u00e1m, kam se chceme dostat a podle nich pl\u00e1nujeme cestu k\u00a0tomuto c\u00edli–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pozor abychom nenadefinovali dva rozd\u00edln\u00e9 c\u00edle, kter\u00e9 se bu\u010f neguj\u00ed, nebo sleduj\u00ed stejnou my\u0161lenku, jen jinak \u0159e\u010denou–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u011bli by n\u00e1m pom\u00e1hat soust\u0159edit \u00fasil\u00ed cel\u00e9ho podniku k\u00a0hodnototvorn\u00e9 \u010dinnosti–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sami se \u0159ad\u00ed do n\u011bkolika kategori\u00edo\u00a0\u00a0 Kvantitativn\u00edObjem prodej\u016f v\u00a0natur\u00e1ln\u00edch jednotk\u00e1ch, Tr\u017eby z prodeje v\u00fdrobk\u016f, R\u016fst prodej\u016f podniku ve srovn\u00e1n\u00ed s\u00a0r\u016fstem celkov\u00e9 tr\u017en\u00ed popt\u00e1vky, Tr\u017en\u00ed pod\u00edl, Pod\u00edl na v\u00fddaj\u00edch kl\u00ed\u010dov\u00fdch z\u00e1kazn\u00edk\u016f, Marketingov\u00e9 zisky, Strategick\u00e1 hodnota c\u00edlov\u00fdch segment\u016f trhu, resp. z\u00e1kazn\u00edk\u016f, Strategick\u00e1 hodnota z\u00e1kaznick\u00e9 z\u00e1kladnyo\u00a0\u00a0 Z\u00e1kaznick\u00e1 v\u00fdkonnostZn\u00e1most u z\u00e1kazn\u00edk\u016f, N\u00e1kupn\u00ed z\u00e1m\u011bry z\u00e1kazn\u00edk\u016f, Spokojenost z\u00e1kazn\u00edk\u016f (pozor, ka\u017ed\u00fd m\u00e1 pr\u00e1vo si bezd\u016fvodn\u011b st\u011b\u017eovat!!), Retence (udr\u017een\u00ed) z\u00e1kazn\u00edk\u016f, Loajalita z\u00e1kazn\u00edk\u016fo\u00a0\u00a0 Konkuren\u010dn\u00ed v\u00fdkonnostRelativn\u00ed hodnota pro z\u00e1kazn\u00edka, Relativn\u00ed kvalita produkce, Relativn\u00ed kvalita slu\u017eeb, Relativn\u00ed cena, Po\u010det nov\u011b zaveden\u00fdch produkt\u016f ve srovn\u00e1n\u00ed s\u00a0konkurenty                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"C\u00edle a znovu c\u00edle","item":"https:\/\/www.haris.cz\/cile-a-znovu-cile\/#breadcrumbitem"}]}]